Our aim should be just to get the story up, this needs to happen as soon as possible because people are only searching as and when something happens. People do not search for old news.
Headlines need better and stronger pictures, should we start with a church? Would you be hooked into the bulletin?
Sports heads need to be more than just a football team scored a goal against another club.
LUCY: There was a mid shot used in this package, what Ian means when he talks about this is basically just move the camera more. The script had a minor issue in that ‘the changing face of the church’ was not backed up by the images. Some of the images were too dark and needed a greater white balance. Keep the result of the package for the in studio chat, leave the brief exposition for the VT.
Remember to compliment your pictures with your script, write the script as you are watching your video. Refer to the images and do not describe them – you do not need to have full sentences all of the time.
BEN: He did well to get this good access but exploit it and get right into the action with your PTC.
COURT (Christina): This is an example of how to do a court story well. You have limited pictures, make the most of what you have. Take impact statements and refer to them as quotes in your PTC; they are the best comments you can get. Christina’s delivery was good because she believes in the story and can therefore tell it well.
COUNCIL: Stories should normally start with a human face. We need a clear fact and comment distinction to be able to get the correct level of balance.
The greatest impact comes from getting someone who can represent a lot of people.
ELLEN: Give us a news line, be sure to vary your drop intros. Be careful of too much exposition, the local angle needs to come very close to the beginning of the package.
ZEENA: Let the NATSOT at the beginning of a VT breathe. Be careful of fact and what an organisation claims.
The ‘has’ and ‘have’ differentiation needs to be perfected. Football teams are the exception to the rule.
In sport, we need to be more creative – use split screens, graphics and a rolling league table.
FEATURES
Features need to be picture lead and writers must write to the pictures.
Fashion is the biggest difficulty as the pictures are hard to get for free so we must scale down and employers will understand this.
Do not use point pictures in features because it will look like an amateur.
Interview tips
- If you don’t do anything, you won’t make mistakes
- It is good to make errors, as long as you learn from them
- Get there early, take a look around and find the best lighting and place. Suss out the situation and set up
- Coach your interviewee if you don’t want to see the questions being asked
- Facts need to be out of the interview and in your own voice
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